A couple of themes have been consistent throughout my career. I love building and executing thoughtful strategies. And, I’m always searching for that special place where a client’s needs and an organization’s offerings naturally converge.
Director of Working Examples, Carnegie Mellon University, Entertainment Technology Ctr. (2012 – Present)
At Working Examples, I led my team in designing and building a robust online community and platform for collaboration – taking a ‘human-centered’ approach to developing a clear vision for the project, a beautifully simple UX/UI for navigating a complex idea, and a unique community of innovators. My work has been multi-faceted, involving:
Product management: visioning, branding, product strategy, user research, creative management for the initial design and subsequent iterations, managing design, development and content development teams.
Marketing & Communications: strategy, creative direction and production for engaging new and current users through copywriting, print and web design, social media, conference presentations, workshops, webinars and strategic partnerships.
Team Management: managing an internal team and external consultants – hiring, performance and salary reviews, mentorship, and facilitating good cross-disciplinary communication.
Project Management: managing a $1.8 million budget, contracting, schedules, board and funder relations and coordinating with University departments.
Marketing and Management Consultant (2007 to 2012)
I helped firms create and execute marketing and management strategies at many levels. At its most basic, I managed the creation of marketing proposals and collateral. At its most complex, I analyzed and developed marketing policies/processes and organizational design at both the regional- and national-level for an international engineering firm’s marketing department.
Marketing and communications: brand and marketing strategy, proposal management, and copywriting and design for web, print and social media.
Organizational: organizational and departmental planning; process evaluation and design.
Project Management: managing multi-disciplinary teams of up to 30 people, schedules, and product quality.
Marketing Manager, Waterleaf Architecture (2005 to 2007)
At Waterleaf, I managed marketing efforts across eight market segments and expanded a visual rebrand to elevate our company’s entire approach to client experience – through marketing, client relations and employee engagement.
Marketing and communications: marketing and business development strategy, market research, brand strategy and management, proposal management, copywriting and design.
Organizational: expanding a brand into firm culture and employee engagement.
Project Management: managing cross-disciplinary teams, schedules and product quality.
Marketing Manager, James D. Graham & Associates (2004 to 2005)
As this firm’s first marketer, I rebuilt their marketing strategies and collateral.
Marketing and communications: developed and implemented marketing strategy, market research, copywriting and design.
Marketing Coordinator & Office Manager, DCI Engineers (2000 to 2004)
At DCI, I filled a dual role that included both marketing and operations in a branch office.
Marketing: business development support, copywriting and design of marketing collateral.
Human Resources: liaison for corporate HR supporting employee engagement and on-boarding.
Accounting: liaison for corporate finance and local project accounting.