Anna N. Roberts

Design strategist. Management geek. Brand builder. Creative wrangler. Status quo questioner.
Pittsburgh, Pennsylvania
Email me here

Professional Experience

A couple of themes have been consistent throughout my career. One, I love building and executing thoughtful strategies that solve problems.  And two, I believe in creating an authentic connection between an organization and it’s customers or employees. The result? I’m naturally user-centric, focused on finding that special place where a user’s (or client’s) needs and an organization’s offerings naturally converge.

Director of Working Examples, Carnegie Mellon University, Entertainment Technology Center
(2012 – Present)
For nearly three years, I have led the Working Examples team in designing and building a robust online community. I’ve created a clear vision for the project, a beautiful website and a unique community of innovative folks working in education My work is multi-faceted, involving:
Marketing, business and organizational management: building a vision for this project and then bringing it to life through strategy development, branding, site design, strategic partnerships, and board/funder relations.
Communications: creative direction, copywriting, design and leading conference presentations, workshops and webinars.
Team Management: hiring, performance reviews, mentorship and providing regular direction and support so that each team member can be successful in their work.
Project Management: managing budgets, consultants, contracting, schedules, grant requirements and reporting, and coordinating with University departments.

Marketing and Management Consultant    (2007 to 2012)
As a consultant I helped design firms create and execute marketing strategy at many levels. At it’s most basic, I managed the creation of marketing proposals and collateral. At it’s most complex, I helped analyze and develop policies and processes at both the regional- and national-level for an international engineering firm’s marketing department.
Marketing and communications: brand and marketing strategy; proposal management with teams of up to 25 people, and copywriting and design for web, print and social media.
Organizational: organizational and departmental planning; process evaluation and design

Marketing Manager, Waterleaf Architecture    (2005 to 2007)
Waterleaf is where I really earned my marketing stripes. I managed all our firm’s marketing efforts across eight different market segments. I also took a visual rebrand and evolved it to reflect the soul of our company, encompassing our approach to marketing, clients, employees and work. It was amazing work with an amazing management team.
Marketing and communications: marketing and business development strategy, market research, brand management, proposal management, and copywriting and design for web and print.
Organizational: building a brand as a culture and employee engagement.

Marketing Manager, James D. Graham & Associates    (2004 to 2005)
As this firm’s first marketer, I rebuilt their marketing strategies and collateral.
Marketing and communications: developed and implemented marketing strategy, market research and copywriting and design for print.

Marketing Coordinator & Office Manager, DCI Engineers    (2000 to 2004)
At DCI, I filled a dual role that included both marketing and operations in a new branch office.
Marketing: business development support, and copywriting and design of marketing collateral.
Human Resources: liaison for corporate HR by supporting employee engagement efforts and on-boarding.
Accounting: liaison for corporate finance and supported local project accounting.


Carnegie Mellon University, Master of Public Management
Graduation: May 2011, Highest Distinction
Concentration: Organizational Management and Creativity
Capstone Project: Future Leaders in Creative Industries

Portland State University, B.S. Business Administration: Marketing
Graduation: June 2009
Concentration: Marketing and Advertising

Extra Curriculars

Carnegie Mellon University, Entertainment Technology Center, Guest Lecturer
     Introduction to Game Design – Approaches to Design Strategy (2014)
     Building Virtual Worlds – Approaches to Design Strategy (2014)
     Student Projects – Design Strategy Workshops & Consulting (2012 – 2014)
     Production Management – Managing Creative Teams (2012)
Games+Learning+Society Conference
     Building a Foundation for Impactful Work – A Design Jam (2014)
     Working Examples Track, Moderator (2014)
     Working Examples: Come play with us! (2013)
SXSWedu Conference
     Failure Is Our Friend: Embracing the Messy Bits (2014)
Digital Media and Learning Conference
     Connecting Practices – The Building Blocks for Connection, Moderator  (2014)
     (Re)Introducing…Working Examples: A different kind of online community (2013)
     Working Examples: New and Improved (2012)

Volunteerism & Professional Societies
International Games Developers Association (2011-2013)
Emmaus Community of Pittsburgh, Young Professionals Advisory Board (2011-2012)
Society for Marketing Professional Services (2002-2010)
     Roundtable Facilitator (2006 – 2009)
     Mentorship Program, Mentor (2005 – 2008)
     Oregon Chapter Board of Directors, Director of Education (2004 – 2005)
     Education Committee, Chair (2003 – 2004)
Artist Mentorship Program (2007-2009)

Games+Learning+Society Conference 10.0 Proceedings (2014)
Games+Learning+Society Conference 9.0 Proceedings
Working Examples: A Vehicle for Building Radical Innovation, Education Technology Magazine (2013)