A couple of themes have been consistent throughout my career. I love building and executing thoughtful strategies. And, I’m always searching for that special place where a client’s needs and an organization’s offerings naturally converge.
Director of Working Examples, Carnegie Mellon University, Entertainment Technology Center
(2012 – Present)
For nearly three years, I have led the Working Examples team in designing and building a robust online community – developing a clear vision for the project, a beautiful website and a unique community of innovative folks working in education. My work is multi-faceted, involving:
Marketing, business and organizational management: building a vision, strategy development, branding, site design, market research, strategic partnerships, and board/funder relations.
Communications: creative direction, copywriting, design, conference presentations, workshops and webinars.
Team Management: hiring, performance/salary reviews, mentorship and providing the support that each team member needs to be successful.
Project Management: managing a $1.8 million budget, consultants, contracting, schedules, grant requirements and reporting, and coordinating with University departments.
Marketing and Management Consultant (2007 to 2012)
I helped firms create and execute marketing and management strategies at many levels. At its most basic, I managed the creation of marketing proposals and collateral. At its most complex, I analyzed and developed marketing policies/processes and organizational design at both the regional- and national-level for an international engineering firm’s marketing department.
Marketing and communications: brand and marketing strategy, proposal management, and copywriting and design for web, print and social media.
Organizational: organizational and departmental planning; process evaluation and design.
Project Management: managing cross-disciplinary teams of up to 30 people, schedules, and product quality.
Some of my clients: Parsons Brinckerhoff, THA Architecture, FFA Architecture, DCI Engineers, Culinary Equipment Company, Studio X Fitness, Taurus Capital Management
Marketing Manager, Waterleaf Architecture (2005 to 2007)
Waterleaf is where really I earned my marketing stripes. I managed our marketing efforts across eight market segments and expanded a visual rebrand to create a more meaningful client experience – touching our approach to marketing, clients, employees and work.
Marketing and communications: marketing and business development strategy, market research, brand development/management, proposal management, copywriting and design.
Organizational: expanding a brand into firm culture and employee engagement.
Project Management: managing cross-disciplinary teams, schedules and product quality.
Marketing Manager, James D. Graham & Associates (2004 to 2005)
As this firm’s first marketer, I rebuilt their marketing strategies and collateral.
Marketing and communications: developed and implemented marketing strategy, market research, copywriting and design.
Marketing Coordinator & Office Manager, DCI Engineers (2000 to 2004)
At DCI, I filled a dual role that included both marketing and operations in a branch office.
Marketing: business development support, copywriting and design of marketing collateral.
Human Resources: liaison for corporate HR supporting employee engagement and on-boarding.
Accounting: liaison for corporate finance and local project accounting.