Anna N. Roberts

Business and design strategist. Management geek. Conversation starter. Creative wrangler. Status quo questioner. Pittsburgh, Pennsylvania
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Professional Experience

1) I love building and executing thoughtful strategies using a unique blend of business and design approaches.
2) I’m always in search of that place where a user’s needs and an organization’s strengths naturally converge.
3) I’ve applied these ideas in developing successful products, communications, brands and creative teams.

Director of Working Examples, Carnegie Mellon University, Entertainment Technology Ctr.    (2012 – 2015)
At Working Examples, I led my team in designing and building a robust online community and platform for collaboration – taking a ‘human-centered’ approach to creating a clear vision for the project, a beautifully simple UX/UI for navigating a complex idea, and a unique community of innovators. My work has been multi-faceted, involving:
Product Management: developing project goals, product strategy and business requirements; conducting market and user research; creative oversight for the initial design and subsequent iterations; managing design, development and content teams.
Team Management: managing an internal team and external consultants – hiring, performance and salary reviews, mentorship, and facilitating good cross-disciplinary communication between the different teams.
Change Management: helping people embrace and adopt more thoughtful innovation practices through site design, workshops, presentations and consulting.
Project Management: managing a $1.8 million budget, contracting, schedules, board and funder relations and coordinating with University departments.
Marketing & Communications: strategy, creative direction and production for engaging new and current users through branding, copywriting, print and web design, social media, conference presentations, workshops, webinars and strategic partnerships.

Marketing and Management Consultant    (2007 to 2012)
I helped firms create and execute marketing and management strategies at many levels. At its most basic, I managed the creation of marketing proposals and collateral. At its most complex, I analyzed and developed marketing policies/processes and organizational design at both the regional- and national-level for an international engineering firm’s marketing department.
Marketing and communications: brand and marketing strategy, proposal management, and copywriting and design for web, print and social media.
Organizational: organizational and departmental planning; process evaluation and design.
Project Management: managing multi-disciplinary teams of up to 30 people, schedules, and product quality.

Here are some of my clients: Parsons Brinckerhoff, THA Architecture, FFA Architecture, DCI Engineers, Culinary Equipment Company, Studio X Fitness, Taurus Capital Management

Marketing Manager, Waterleaf Architecture    (2005 to 2007)
At Waterleaf, I managed marketing efforts across eight market segments and expanded a visual rebrand to elevate our company’s entire approach to client experience – through marketing, client relations and employee engagement.
Marketing and communications: marketing and business development strategy, market research, brand strategy and management, proposal management, copywriting and design.
Organizational: expanding a brand into firm culture and employee engagement.
Project Management: managing cross-disciplinary teams, schedules and product quality.

Marketing Manager, James D. Graham & Associates    (2004 to 2005)
As this firm’s first marketer, I rebuilt their marketing strategies and collateral.
Marketing and communications: developed and implemented marketing strategy, market research, copywriting and design.

Marketing Coordinator & Office Manager, DCI Engineers    (2000 to 2004)
At DCI, I filled a dual role that included both marketing and operations in a branch office.
Marketing: business development support, copywriting and design of marketing collateral.
Human Resources: liaison for corporate HR supporting employee engagement and on-boarding.
Accounting: liaison for corporate finance and local project accounting.


Carnegie Mellon University, Master of Public Management
Graduation: May 2011, Highest Distinction
Concentration: Organizational Management and Creativity
Capstone Project: Future of Leadership in Creative Industries

Portland State University, B.S. Business Administration: Marketing
Graduation: June 2009
Concentration: Marketing and Advertising

Extra Curriculars

Carnegie Mellon University, Entertainment Technology Center, Guest Lecturer
     Introduction to Game Design – Approaches to Design Strategy (2014)
     Building Virtual Worlds – Approaches to Design Strategy (2014)
     Semester Student Projects – Design Strategy Workshops (2012 – 2014)
     Semester Student Projects – Design Strategy Consulting (2012 – 2014)
     Production Management – Managing Creative Teams (2012)
SXSWedu Conference
     Failure Is Our Friend: Embracing the Messy Bits (2014)
Games+Learning+Society Conference
     Building a Foundation for Impactful Work – A Design Jam (2014)
     Working Examples Track, Moderator (2014)
     Working Examples: Come play with us! (2013)
Digital Media and Learning Conference
     Connecting Practices – The Building Blocks for Connection, Moderator  (2014)
     Working Examples: New and Improved (2012)

Volunteerism & Professional Societies
Games+Learning+Society Conference, Executive Committee (2014)
International Games Developers Association (2011-2013)
Emmaus Community of Pittsburgh, Young Professionals Advisory Board (2011-2012)
Society for Marketing Professional Services (2002-2010)
     Roundtable Facilitator (2006 – 2009)
     Mentorship Program, Mentor (2005 – 2008)
     Oregon Chapter Board of Directors, Director of Education (2004 – 2005)
     Education Committee, Chair (2003 – 2004)
Artist Mentorship Program (2007-2009)

Games+Learning+Society Conference 10.0 Proceedings, Building a Foundation for Impactful Work – A Design Jam (2014)
Games+Learning+Society Conference 9.0 Proceedings,
Working Examples: Come play with us! (2013)
Education Technology Magazine, Working Examples: A Vehicle for Building Radical Innovation (2013)