Anna N. Roberts

Marketing and design strategist. Management geek. Brand builder. Creative wrangler. Status quo questioner. Pittsburgh, Pennsylvania
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Professional Experience

A couple of themes have been consistent throughout my career. I love building and executing thoughtful strategies. And, I’m always searching for that special place where a client’s needs and an organization’s offerings naturally converge.

Director of Working Examples, Carnegie Mellon University, Entertainment Technology Ctr.    (2012 – Present)
At Working Examples, I led my team in designing and building a robust online community and platform for collaboration – taking a ‘human-centered’ approach to developing a clear vision for the project, a beautifully simple UX/UI for navigating a complex idea, and a unique community of innovators. My work has been multi-faceted, involving:
Product management: visioning, branding, product strategy, user research, creative management for the initial design and subsequent iterations, managing design, development and content development teams.
Marketing & Communications: strategy, creative direction and production for engaging new and current users through copywriting, print and web design, social media, conference presentations, workshops, webinars and strategic partnerships.
Team Management: managing an internal team and external consultants – hiring, performance and salary reviews, mentorship, and facilitating good cross-disciplinary communication.
Project Management: managing a $1.8 million budget, contracting, schedules, board and funder relations and coordinating with University departments.

Marketing and Management Consultant    (2007 to 2012)
I helped firms create and execute marketing and management strategies at many levels. At its most basic, I managed the creation of marketing proposals and collateral. At its most complex, I analyzed and developed marketing policies/processes and organizational design at both the regional- and national-level for an international engineering firm’s marketing department.
Marketing and communications: brand and marketing strategy, proposal management, and copywriting and design for web, print and social media.
Organizational: organizational and departmental planning; process evaluation and design.
Project Management: managing multi-disciplinary teams of up to 30 people, schedules, and product quality.

Here are some of my clients: Parsons Brinckerhoff, THA Architecture, FFA Architecture, DCI Engineers, Culinary Equipment Company, Studio X Fitness, Taurus Capital Management

Marketing Manager, Waterleaf Architecture    (2005 to 2007)
At Waterleaf, I managed marketing efforts across eight market segments and expanded a visual rebrand to elevate our company’s entire approach to client experience – through marketing, client relations and employee engagement.
Marketing and communications: marketing and business development strategy, market research, brand strategy and management, proposal management, copywriting and design.
Organizational: expanding a brand into firm culture and employee engagement.
Project Management: managing cross-disciplinary teams, schedules and product quality.

Marketing Manager, James D. Graham & Associates    (2004 to 2005)
As this firm’s first marketer, I rebuilt their marketing strategies and collateral.
Marketing and communications: developed and implemented marketing strategy, market research, copywriting and design.

Marketing Coordinator & Office Manager, DCI Engineers    (2000 to 2004)
At DCI, I filled a dual role that included both marketing and operations in a branch office.
Marketing: business development support, copywriting and design of marketing collateral.
Human Resources: liaison for corporate HR supporting employee engagement and on-boarding.
Accounting: liaison for corporate finance and local project accounting.


Carnegie Mellon University, Master of Public Management
Graduation: May 2011, Highest Distinction
Concentration: Organizational Management and Creativity
Capstone Project: Future of Leadership in Creative Industries

Portland State University, B.S. Business Administration: Marketing
Graduation: June 2009
Concentration: Marketing and Advertising

Extra Curriculars

Carnegie Mellon University, Entertainment Technology Center, Guest Lecturer
     Introduction to Game Design – Approaches to Design Strategy (2014)
     Building Virtual Worlds – Approaches to Design Strategy (2014)
     Semester Student Projects – Design Strategy Workshops (2012 – 2014)
     Semester Student Projects – Design Strategy Consulting (2012 – 2014)
     Production Management – Managing Creative Teams (2012)
Games+Learning+Society Conference
     Building a Foundation for Impactful Work – A Design Jam (2014)
     Working Examples Track, Moderator (2014)
     Working Examples: Come play with us! (2013)
SXSWedu Conference
     Teacher Professional Development and Creativity (2015)
     Failure Is Our Friend: Embracing the Messy Bits (2014)
Digital Media and Learning Conference
     Connecting Practices – The Building Blocks for Connection, Moderator  (2014)
     Working Examples: New and Improved (2012)

Volunteerism & Professional Societies
International Games Developers Association (2011-2013)
Emmaus Community of Pittsburgh, Young Professionals Advisory Board (2011-2012)
Society for Marketing Professional Services (2002-2010)
     Roundtable Facilitator (2006 – 2009)
     Mentorship Program, Mentor (2005 – 2008)
     Oregon Chapter Board of Directors, Director of Education (2004 – 2005)
     Education Committee, Chair (2003 – 2004)
Artist Mentorship Program (2007-2009)

Games+Learning+Society Conference 10.0 Proceedings, Building a Foundation for Impactful Work – A Design Jam (2014)
Games+Learning+Society Conference 9.0 Proceedings,
Working Examples: Come play with us! (2013)
Education Technology Magazine, Working Examples: A Vehicle for Building Radical Innovation (2013)