While battling a bit of insomnia the other night, I watched this video of IDEO‘s Tim Brown talking about creativity and play. It’s a bit long (28 minutes) but well worth a watch if you have the time.
The gist? Moving from childhood to adulthood, we’ve lost our ability to let loose. Fear of failure, social norms, self-editing and ‘the rules’ have all led to less adventurous versions of ourselves. Where did all the astronauts go, the wild ponies, the firefighters?
With play (and trust) comes the ability to be creative, and we constructed our play toolbox as kids:
- Exploration: go for quantity
- Building: thinking with your hands
- Role Play: act it out
I like it. It reminds me of a presentation by Jelly Helm (former Executive Creative Director at Wieden + Kennedy) that I attended. He said that creativity was all about saying ‘yes’ – yes to life, to possibilities, to ideas (both good and bad). He gave us a little red button that said ‘yes’ to remind us, it lives next to my mirror.
All this has inspired me to mix up my creative process for this project a bit. I’m building something as we speak, pictures to follow…