My recent chat with Schell Games peaked my curiosity about the video game design industry and led me to some interesting research. Dr. Ethan Mollick, from University of Pennsylvania’s Wharton School of Business, found that while a game’s designer certainly impacts its success (defined as revenues and critical acclaim), it is the producer who really shines.
His research eludes to the producer’s essential role in facilitating creative teams – providing motivation, helping guide design direction and making sure that great ideas are executed in a meaningful way. It’s not the producer who is the super-star, but rather that they help the team become a collective super star. The team becomes more than a sum of its parts, it is an entity that exceeds the abilities of any one individual.
How many of you have labored under an amazing designer who is a horrible project manager or creative director? How can a team be better together when their team leader is a poor communicator, creates divisions or demotivates them? Project management should be seen is a responsibility that requires amazing people and team management skills, not a reward for being a great designer.
I believe strongly in changing how we think about and do creative work. Despite the reservations (and adamant arguments) of some, there is now a bit more proof of the benefits of creating truly integrated design experiences.