This summer I am playing guest contributor to an e-MBA course at Portland State University. The course is called Product and Service Innovation for Shared Value and is taught by Dr. Jeanne Enders (a management professor specializing in social and organizational psychology) and Albrecht Enders (an innovation consultant with 23 years of product innovation experience).
We will be helping students reinvent their firms’ value propositions through product/service innovation. Specifically, the class advocates for innovation that is broad reaching – considering customer, social, and long-term goals for sustainable profitability.
I’m honored to be a part of this class and look forward to offering my passion for and knowledge of the creative process and change management. I plan to learn as much from our students as they may from me, and I’m sure our discussion topics will make their way into this blog.
Our first week of reading has included Roger Martin’s “The Design of Business” and an article on ‘blue ocean strategy‘. Some interesting discussion has resulted around the idea of the art and business of the music industry. Creative industries face similar dichotomies – artists at heart that must create something for a client’s or consumers’ specifications. What do you think? Is there a way to successfully do both; to address the business and artistic possibilities in creative projects?