About Anna

Hi, I’m Anna Roberts – strategist, questioner, tinkerer, creative, communicator. I build strategies, brands, designs and creative teams that create engaging conversations.

My special geek-out zones include:  design strategy, communications, branding and managing teams like a boss (along with more normal stuff like video games and the odd HBO series). That means I spend a lot of time thinking about how to:

  • create organizations and teams that thrive and grow
  • connect  organizations and the people they serve in interesting ways
  • find the natural connections that help make all of these things happen in an authentic way

For the last three years, I’ve headed up Working Examples; a grant funded project based in Carnegie Mellon University’s Entertainment Technology Center. I led my diverse team in designing and building a robust community for people who are innovating in education. Prior to that, I spent a decade working as a marketing and management consultant and a marketing manager in design industries.


     Or check out my grad school research on leadership in creative industries.